Long before “social networking” became a buzzword, Bruce made his mark as a digital pioneer by co-founding Lavalife in 1988.
Smiles can be sent for free, and replying to a paying users message, chat request or voice message is also free - although initiating contact does require a paid membership.
It does, however, also serve those looking to find their soul mate and get married, and even those of the older generation who may just be getting out of a divorce.
All in all, their platform is based around the idea that love should be fun, passionate, and between like-minded people. Great, if they could really live up to that high and mighty talk. To do this, we created our own profile to most accurately test how fun, playful, and active other members really were.
He also holds personal investments in the health & wellness sector, owning Vida, a chain of high-end holistic spas on the West coast of Canada.
He is a shareholder in Balzac's Coffee, a fast growing Ontario chain of gourmet coffee shop.